Ditch the Booth – Event Marketing ROI is on Twitter

This is written by Stephanie Dobyns. Stephanie Dobyns is the Director of Digital Marketing for Dynamic Signal and has over 10 years of marketing experience.  She’s an advocate for startups having supported the marketing efforts of a business incubator and advised early-stage founders on strategy and execution.  She was included in “30 Marketing Technology Experts to … Read more

Ceros Achieves 30% Higher Conversion Rate with Socedo’s Data Export

Founded in 2012, Ceros is a cloud-based design platform that lets marketers and designers create engaging interactive content without the need for developers. Brad Hess, Sr. Digital Marketing Manager at Ceros, initially decided to use Socedo because the company lacked a dedicated community manager for social media management. Ceros needed a way to automate their … Read more

Content Curation – Is it THAT Important?

Yes it’s a buzzword, but does it actually matter? First, if you aren’t sure what content curation means, whatis.com defines it as “the gathering, organizing and online presentation of content related to a particular theme or topic.” This means that you find articles or visuals you believe your target audience will find interesting, you post … Read more

The Importance of Influencers in Your Marketing Strategy

Recommendations and mentions of your brand by industry leaders can be a very effective form of low cost marketing. Because of their established presence and credibility within your target audience, their promotion of your product or service drives awareness amongst potential customers while increasing conversion rates. Read on to learn how you can leverage influencers … Read more

How to Get Started on Twitter

Goal Setting Before you begin setting up your Twitter account, consider what you want to get out of it. Why have you chosen this platform? The following blog post can help you determine if Twitter is the right platform for your B2B brand. Also consider if you want to use Twitter as more of a … Read more

Choosing the Right Social Network for Your B2B Brand

Increasingly, we see businesses turning to social media as a means of pursuing prospects and engaging with potential customers. But which platform should you choose? LinkedIn, Facebook, Google+, Twitter – what are the differences, and which one will benefit your business the most with outreach and lead generation? You may feel like you have to … Read more