Quick poll: how many of you have more than one social network account? I’m sure most of us are bobbing our heads yes, or mentally raising our hands. In this day and age, it is completely normal, if not essential, to be present on more than one social network. Facebook, Twitter, Quora, Instagram, SlideShare, Tumblr, … Read more

Social networking has become much more complex over the last few years. Facebook is no longer just a place for family and close friends where you can routinely post the intimate details of your life. Twitter has evolved from a place to talk about what you ate for dinner to a conversation about your professional … Read more

There’s been a lot of buzz about content and inbound marketing. While Hubspot has a great breakdown of what inbound marketing is, it doesn’t spend much time telling you what to do once you build your e-book or white papers. That sentiment is echoed in a lot of blogs that do a good job explaining … Read more

As the holidays approach, you may be wondering how you’re going to stay active on your social media networks when there’s so much good food to be eating. Luckily, it’s easy to stay engaged and curate content during the holidays if you know the right techniques. Why it’s Important to be Active For most of … Read more

Confucius once said, “by three methods we may learn wisdom: First, by reflection, which is noblest. Second, by imitation, which is easiest; and third by experience, which is bitterest.” Suffice to say, we’re going with nobility, and a dash of experience. Thus, the time has come for our yearly reflection. As a startup, it’s exciting … Read more

As we’ve touched on before, the intensely public nature of Twitter is one of its best qualities. For an individual or a company, Twitter enables you to reach out to anyone directly.  On top of that, Twitter also offers direct messages (DMs), a private messaging system where users who mutually follow each other are able … Read more

As we enter the New Year head-on, it’s natural to reflect on the past. We learn from our mistakes and hope to implement the solutions in the new year. This is why we set goals, pledge resolutions, and commit to new habits. Just like you, we want our year with social media to be our … Read more

Tallwave helps startups and growth companies accelerate their market validation to become marketplace leaders through a unique combination of commercialization methods, talent and capital. Their challenge: With advanced lead generation systems already in place across other social networks,Tallwave needed a highly efficient and effective way to use Twitter as a lead generation platform across its … Read more

There has been many conversations about the ROI that comes from the time and resources businesses are spending to build a social media presence. Almost all forms of marketing still battle uncertainty when it comes to measurement. You may even know of the famous John Wanamaker quote that says, “half my advertising works, I just … Read more