How B2B Companies Can Drive Quality Reviews

b2b online reviews

You might have a great product, but if your reviews are lukewarm, you will find it harder to attract new clients. Businesses cannot afford to be complacent when it comes to driving quality reviews. After all, 90% of purchasing decisions are influenced by online reviews. Basically, quality reviews translate into dollars. In this post, we … Read more

Marketing on Twitter in an Engagement-First World

twitter marketing strategy

While the buzz in the marketing industry usually happens on social media, there’s been a lot of buzzes recently about social media. The news about how Cambridge Analytica used Facebook data highlighted the importance of data privacy. Twitter’s commitment to end malicious bot activity related to propaganda showed that not all automation is good. These revelations … Read more

The Hidden Power of Cause Marketing in B2B

types of cause marketing

One of the more significant effects of social media is how it gave a platform for everyone to voice out their own social commentary. And while it has led to an easily-offended world with a battalion of keyboard warriors, it has also nurtured people’s interest and involvement in various social causes that actually matter. People … Read more

Growing Business Presence across Instagram and Twitter: the Similarities and Differences

social media presence for business

Many business owners struggle to find the best platform to grow their business. Twitter was once hailed as the social platform for business and marketing, providing the best opportunity to quickly scale your business. With the booming success of Instagram, however, many consumers naturally migrated to the new social network platform. So does that mean … Read more