The reporting tab is the newest addition to our social lead generation dashboard. It’s where you can go to see what’s working and what’s not. It gives you solid numbers that allow you to make changes that will improve your conversion rates and track the results you’re seeing from Socedo. Here’s a breakdown of each section shown in the Reports tab.
Lead Marking for the Past 14 Days
This section shows you actions you’ve taken over the past fourteen days. Essentially this tracks trends in how you are taking action on Socedo recommendations. If you’ve been working on optimizing your criteria, or are approving leads day in and day out, you’ll be able to see what change was successful and what wasn’t over the last fourteen days.
If you’re working on a team or overseeing a team using Socedo, this section is a way to see how many leads you’ve been approving, declining, or delaying each day. You can view these numbers by hovering over the points on the graph. This will tell you the exact number you, or others, have clicked ‘yes,’ ‘no,’ or ‘not now’ to. It’s also a great way to help you set and achieve goals as you’re able to see what days you fell short and days you made up for it.
Interaction Report for the Past 30 Days
The interaction report gives you all of the conversion rates in your pipeline for the past thirty days. In this section, you’ll find…
First thing to look at is the leads discovered graph. If most of it is grey, it means you’re falling behind on taking action with potential leads. In this case, you will want to find ways to mark more leads on a daily basis. Our iPhone App may help to mark more leads faster while on the go. If you find the “Marked” percentage is constantly low over the long term, you may consider adding restrictions to your lead criteria so Socedo recommends fewer but more targeted leads. The first step might be to turn your bio keywords on to be required.
The next panel shows you what your approval rate is and how many leads you’ve deemed to be relevant to you or not. For the most part it’s good to have your approval rate be 40% or more, so this panel will give you an indication if you’re having troubles finding relevant leads. A low approval rate will mean you might want to make changes to your lead criteria. We’ll talk about how to do this with the Keyword Report below.
Follow Back and Direct Message
Your follow-back rate is directly tied to how strong your Twitter profile is at convincing people from your target audience to follow you. A 20-30% follow back rate is what you should be aiming for. If it’s below that percentage, consider checking out your profile picture and bio and making sure it’s up to snuff. You can get some tips on how to write a great bio, here. This is similar to a click-through rate on any pay-per-click advertising channel. If it is low, then you want to revisit your ad text (in this case your bio and profile picture.)
The direct message response rate is reliant on what you are trying to get out of your direct message. Responses or clicks? If the goal is to start conversations, your response rate should be above 30% (we’ve actually seen it go as high as 70-80%). If your goal is to get clicks, then you can pay less attention to the response rate. In the example above we are asking people to click on a link rather than respond to the message. As we’ve discussed before, clicks can either come from a URL or through a channel tracker. To get a definitive percentage of how well your direct message is working if you are focused on driving clicks, you can look at your click tracker for the last thirty days and divide that number by the follow backs you have.
Criteria Report for Account Lifetime:
The best thing to do in this section is to figure out the approval rate. Take a look at your middle donut chart, next to the blue what does it say? Ours says 52%. From this, you’ll want to see how many of your keywords are below 52% and get rid of them.
If you’re looking to narrow down your keywords, look at those with the lowest total marked. This will give you an idea of what kind of volume of leads these keywords are bringing in. The same can be said for optimizing your keywords. Look for the ones that have a high approval rating as well as the number marked. Those that have been marked at a high volume are keywords that you want to replicate or come up with new keywords that are similar. For example, @smexaminer was one of our best performing keywords. Knowing this, we went in and added Hubspot, and, as you can see, it’s performing pretty well.
There you have it! As always, if you have any insight, feedback, or questions, don’t hesitate to shoot us an email at email@example.com