How to Develop a Content Marketing Plan That Gets Results – 1. Keyword Research

While planning our content strategy, we put ample of focus on the tools we would use to for marketing our content like – email, browser push notifications and social media but often forgets to focus on the core planning.

“ A job well planned is half done”

Like any other content marketer, the one thing I knew was that I needed to understand our target audience and clearly define our target audience or buyers persona to ensure high user engagement. But let’s accept this, formulating your content plan is no cakewalk and it could be far more cumbersome and confusing than we thought. No matter how many blogs I went through, it was rare to find a concise step-wise process that I could follow to define a brilliant content plan. From keyword research to content creation and content syndication, there were so many suggestions and so many tools.

To break this down, I took the first step of this complex planning process and crafted an entire not-so-complex framework that any Content Marketer can easily reference to create a solid content marketing plan. 

About Author: Ruchika Sharma is the Product Marketeer at Datability Solutions. The company has recently launched its first product called iZooto, which is a web push notification platform that leverages data for contextual communication.

Ruchika is a part of the versatile team that is working towards making iZooto a huge success. Under the huge marketing umbrella, one of her major responsibilities includes content curation. She has been contributing extensively at http://blog.izooto.com/. This art lover and creative writer enjoys sketching in her free time and dreams of travelling around the world someday, all by herself.

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