How to Develop a Content Marketing Plan That Gets Results – 2. Content Creation

Content marketing starts with understanding your audience and doing keyword research. If you want a refresher on these topics, check out part one of this series. 

Now in part 2 of the series, let’s explore:

  • How to use data and tools to identify the most important keywords you want to focus on
  • How to brainstorm topics to write about from these keywords
  • A process to follow to create valuable content that your audience will love

About Author: Ruchika Sharma is the Product Marketer at Datability Solutions. The company has recently launched its first product called iZooto, which is a web push notification platform that leverages data for contextual communication.

Ruchika is a part of the versatile team that is working towards making iZooto a huge success. Under the huge marketing umbrella, one of her major responsibilities includes content curation. She has been contributing extensively at http://blog.izooto.com/. This art lover and creative writer enjoys sketching in her free time and dreams of travelling around the world someday, all by herself.

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