In the marketing world, there is still a lingering perception that automated Twitter Direct Messages (DMs) are spam. The misuse of automated DMs has built a bad reputation for the technology. Some brands have sent cold, generic reply messages to each of their Twitter followers. For example, some have only gone as far as to … Read more
Being locked out of Twitter means users are required to log in to their Twitter account, change their password, and reauthorize their connected apps, such as Socedo. According to Twitter support, the network “may lock an account if it appears to be compromised, or if it is in violation of the Twitter Rules of Terms … Read more
When you use Socedo to set up an automated DM campaign, it is possible for you to receive negative responses. Even when you put a ton of thought into planning a social media campaign, you can’t always avoid criticism and negativity. In my time as Socedo’s social media manager, I’ve seen all kinds of negative … Read more
Marketing + Sales Alignment. Non-Linear Buyer Journeys. ABM. Social Selling. Predictive Analytics. Full-Funnel Marketing. As B2B marketers in 2022, we’re hearing about these concepts all the time. We know that we need to be more customer-obsessed and figure out how to get buyers’ attention when they simply don’t care about us. We know that we … Read more
The benefits of social media for B2C are clear: promotional campaigns, brand awareness, the share of voice, customer loyalty, and crisis management. But in the B2B space, Twitter users just aren’t retweeting screenshots of our enterprise software application as often as they are GIFs of cats wearing hats. As marketers, we need to approach social … Read more
Email marketing has stood the test of time as a potent marketing tool, so much so that it is now one of the best ways to engage an audience. According to recent statistics, 74% of customers like to receive marketing messages via email. Moreover, emails are also capable of generating an ROI of a staggering … Read more
If you’re like us, you face the same problem every time you sit down to create a marketing plan, whether it’s for the next campaign, the next quarter, or the next year: you don’t know which activities are bringing in the results. Sure, you might have an attribution model in place. For example, our marketing … Read more
More and more marketers use social media as a marketing tactic, and about 83% of B2B marketers are building a social media presence. Brands use social media for many things, and it’s no longer an option. It would be best if you realized that posting regularly isn’t enough to stand out from the crowd. Today … Read more
The start of the year is always an opportune time for reflecting on current marketing strategies and making the necessary changes to stay relevant and effective. Over the last decade, social media marketing has rocketed and people are continually trying new platforms, new content ideas and new approaches to generate leads and increase followers. 2022 … Read more
Traffic is good, but conversions are even better. Whether you are launching a Facebook ads campaign, writing blog articles or sending out cold emails to promote your SaaS product, in the long run, your marketing efforts will be judged according to the number of signups generated by various marketing activities. Attracting the visitors is winning … Read more