Just coming off of Interop, the amazing IT community conference and tradeshow, I got to thinking about the power of Socedo as it relates to the physical event space. Events are made or broken by the quality of the people in attendance, speaking, sponsoring, and exhibiting and their propensity to connect, teach and learn, and … Read more
This post was originally published on the Hubspot Sales blog. #Instagood. #DebateNight. #tbt. #ICYMI, social media rules. With an increasing number of hashtags, trending topics, and shares, the social sea is flush with leads. But while all of that data can be incredibly useful, the crowded waters have made it difficult for business leaders to … Read more
Content marketing starts with understanding your audience and doing keyword research. If you want a refresher on these topics, check out part one of this series. Now in part 2 of the series, let’s explore: How to use data and tools to identify the most important keywords you want to focus on How to brainstorm topics … Read more
As the predictive marketing and sales space heats up, more and more B2B marketers are asking this question: How do I identify prospects who are in-market but not on my website? Intent data is a new marketing method and category of software that seems to deliver the answer. There have been a lot of recent … Read more
We are starting off 2017 by giving you a more streamlined experience for setting up, managing and reporting on your Socedo campaigns. Starting sometime next week, you’ll see a new user interface when you sign into Socedo. Here’s a preview of what you can expect. 1. A new workflow for setting up a campaign We’ve … Read more
About five or six months ago, our company reached an inflection point in our journey and faced an interesting challenge: Marketing had started to pass to our sales team a lot more leads but our sales team (Account Executives) had a low close rate on these leads. As we had previously blogged, we decided … Read more
Social media can help you gain a more complete picture of your leads, by providing information like leads’ job titles, interests and buying intent. Without behavioural social data in your marketing automation platform, you could be missing out on valuable buying signals from highly qualified leads. At this time, we’re excited to announce that we’ve … Read more
While planning our content strategy, we put ample of focus on the tools we would use to for marketing our content like – email, browser push notifications and social media but often forgets to focus on the core planning. “ A job well planned is half done” Like any other content marketer, the one thing … Read more
As you’re reading this, your sales reps are hopefully on their phones, emails and social networks reaching out to potential customers. Maybe one of them is Youtubing funny cat videos. That’s still a lot of conversations about your business. The question is: are they talking to the right people? Unfortunately, only 44 % of companies … Read more
This post was originally published on Convince and Convert With another year upon us, B2B marketers are still struggling to reach the right buyers. No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same … Read more