Some of the greatest assets your brand has are sitting at desks right outside your office. Employees are the lifeblood of any good company, and when developing a social media marketing strategy it is vital to remember that. Many companies tend to focus only on leveraging the online presence of their marketing and sales team … Read more
Most businesses will say that they have a content marketing campaign, while many of those businesses will have one or more employees charged with developing and publishing content. Even a small business owner will either take this responsibility themselves or contract with someone to do it. But a campaign is not a strategy. It is … Read more
Posts on this blog have, time after time, asserted that social media outreach is an extremely effective way to generate warm leads for you business. And we’re sticking to that! But an important distinction should be made about the different types of leads your business might be targeting. I’m talking about that great dividing line … Read more
A couple of weeks ago, we published a post about measuring the value of inbound lead generation. Social media often sits at the middle of inbound and outbound marketing, and it is successful at both strategies, the ROI between the two can look very different. When we talk about inbound social media, we’re talking about … Read more
For the past several years, the catch phrase “real-time marketing” has been tossed around casually in marketing circles. While the term “real-time marketing” has had multiple different meanings over time in the media, marketers still think of web personalization for the most part. At Socedo, when we talk about real-time marketing, we’re talking about the … Read more
There is no end to the amount of data you can pour into your marketing and sales platforms, but the key to successfully qualifying leads is actionable data. A recent Econsultancy study found that just 3% marketers feel that they have the ability to act on insights derived from customer data. In this e-book, we … Read more
As marketers in 2017, we’re asking ourselves this question everyday: How can we earn the attention of buyers when they’re busier and more information overloaded than ever before? Marketers need prospects to pay attention to their content, but buyers are overwhelmed. Consider the following stats: The average click through rate for display ads across all … Read more
This is part 2 in a series about how we’re hacking fast growth here at Socedo. Check out the first post, Small Steps to Large Growth #1: How We Doubled Our Conversion Rates with a Mobile Optimized Landing Page. At Socedo, we know a thing or two about automating lead generation, but as a startup … Read more
Building and maintaining a good relationship with your clients is a vital part of owning a business. Why? The two R’s: retention and referrals. When you’re engaged with your clients, you form a relationship and, therefore, loyalty. This means your clients want to keep coming back to your business. And not just that, but they … Read more
Search engine optimization has been a massive focus for online websites and businesses since the dawn of websites like Google, Bing, and Yahoo. As these platforms continue to evolve, the rules that govern how and why websites rank above others are constantly changing. Every algorithm update from Google sends ripples through the SEO industry. Today … Read more