Kollecto Used Socedo to 10x Their Twitter Traffic

This is case study was written by Tara Reed, founder of Kollecto and Apps Without Code.

 

Which comes first? The Chicken or the Egg?

Nevermind, don’t answer that…

Here’s an easier question:

Which comes first? The web traffic or the signups?

Obviously it’s the signups, which is why my first goal was to boost the amount of traffic coming to the Kollecto site.

To do this, I leveraged an awesome marketing tool called Socedo.

Using Socedo, we jumped from ~1,000 visits per month to nearly 10,000 visits per month in just a few months.

 

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Here’s how we used Socedo:

We targeted people saying certain keywords on Twitter:

“Wish I could buy art”
“Wish collect art”
“Went to art museum”
“Went to art gallery”
etc.
For example, we targeted people like this:

 

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Socedo hunted through Twitter and automatically found tweets like this for us.

Basically this is what was happening:

 

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And then the software did something really cool.

For each of these Tweets, Socedo:

  1. Followed the lead
  2. Added them to an “Art Lovers” list
  3. Liked their tweet (24 hours later)
  4. And sent the person a DM (if the person followed us back)

DM example: “Hey Chris! Saw your tweets on art. If you’re interested in collecting, check out our Art Collecting School program {link}”

 

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This strategy brought a solid chunk of traffic to our site.

And this was the result….

We went from about ~1000 views/mo in December to almost 10,000 by March.

 

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And almost all this traffic was coming from social media!

Twitter & Pinterest to be exact…

 

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I’ll come back to Pinterest in Part 3 of this post.

But if you need a breakdown of why we saw success with hacking our Twitter account using Socedo…

Here’s what was happening…

 

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Users would see us engaging with them.

Then they would get interested and click one of 3 things:

  1. They would click on the DM link we sent. This was easy to set up because Socedo did all the work
  2. They would click our bio link. This was also easy to set up. We just made sure we had our website url in our Twitter bio
  3. Or they would click on a cool Tweet we posted. This was a bit tougher to maintain, because it meant we had to CONSTANTLY have fresh & interesting Twitter content for people to discover.

That’s where the next hack came in after Socedo, which continued my experience: read more here for part 2. 

 

 

Tara

Tara Reed is the founder of Kollecto where she likes to build software without writing any code. She’s a first-time entrepreneur who swore she’d never become an entrepreneur. To learn more about how she increased her traffic with Socedo, check out her SuperClass Webinar.

 

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