There is no end to the amount of data you can pour into your marketing and sales platforms, but the key to successfully qualifying leads is actionable data. A recent Econsultancy study found that just 3% marketers feel that they have the ability to act on insights derived from customer data.
In this e-book, we highlight one type of data: behavioral social data. We’ll show you why behavioral social data is particularly powerful in solving your lead quality challenge, by helping you identify in-market buyers, improve conversion rates, and increase revenue.
Download this e-book to learn about:
- What is behavioral social data and why it matters for B2B demand generation
- How to add social data into your marketing automation platform
- Where to start with social lead scoring and nurturing
- How to measure success and ROI