Social Selling Frequently Asked Questions

What is Social Selling? Social Selling is the concept of utilizing social media as a medium to make your sales team more effective. Communication channels have always changed the way organizations sell. Mail led to the demise of the carnival pitchman and catalogs were born. The phone gave rise to call centers and door-to-door sales … Read more

Use Twitter Automation for Lead Generation

Twitter Automation for Lead Generation

Twitter provides an excellent opportunity for your brand to get a message out to a particular target audience proactively. Manually Tweeting to people at all hours of the day is not the most effective time. Instead, you can be spending your time building relationships with the prospective customers who are most interested in your product … Read more

How to Handle Twitter’s Recent DM Failures

Have you been receiving a lot of “we apologize for the inconvenience” messages from Twitter recently? Last month Twitter ran an experiment that allowed direct messages to be sent to any Twitter user, regardless of if you were following one another. This was an exciting prospect for big brands who were hoping cut down on … Read more

What is Social Media Outreach?

Social Media Outreach

The traditional marketing concept has always been to ‘build creative’ (your campaign and messaging) and then ‘buy eyeballs’ (media placements like television ads). Proactive outreach (engaging one-on-one with a potential customer) hasn’t normally been included in the marketing approach as it is resource-intensive and usually reserved for the sales team. With the proliferation of social … Read more

The Future of Automation in Social Media

Quick poll: how many of you have more than one social network account? I’m sure most of us are bobbing our heads yes, or mentally raising our hands. In this day and age, it is completely normal, if not essential, to be present on more than one social network. Facebook, Twitter, Quora, Instagram, SlideShare, Tumblr, … Read more