Michael Royce 
You might have a great product, but if your reviews are lukewarm, you will find it harder to attract new clients. Businesses cannot afford to be complacent when it comes to driving quality reviews. After all, 90% of purchasing decisions are influenced by online reviews. Basically, quality reviews translate into dollars. In this post, we … Read more
While the buzz in the marketing industry usually happens on social media, there’s been a lot of buzzes recently about social media. The news about how Cambridge Analytica used Facebook data highlighted the importance of data privacy. Twitter’s commitment to end malicious bot activity related to propaganda showed that not all automation is good. These revelations … Read more
Social media lead generation is only the first step in the process of growing your business using the rich data available on social networks. If you’re not following up with your social leads, engaging them on multiple channels, and nurturing them down the funnel, then you’re leaving revenue on the table. Many customers, from growing … Read more
One of the more significant effects of social media is how it gave a platform for everyone to voice out their own social commentary. And while it has led to an easily-offended world with a battalion of keyboard warriors, it has also nurtured people’s interest and involvement in various social causes that actually matter. People … Read more
Many business owners struggle to find the best platform to grow their business. Twitter was once hailed as the social platform for business and marketing, providing the best opportunity to quickly scale your business. With the booming success of Instagram, however, many consumers naturally migrated to the new social network platform. So does that mean … Read more
Social Media teams are always trying to find new ways to boost engagement levels. You might have already exhausted tactics such as changing your posting times, using more trending hashtags, curating influencers’ work and tagging them and so on. What can you do next to grow your engagement even further? You need to go deeper … Read more
When it comes to social media, the marketers who focus on creating meaningful interactions with their audience are the ones winning the battle for attention. For B2B marketers, this means a much more targeted and personalized approach than a typical social media campaign. Twitter is cracking down on bots and automation. Facebook is taking a … Read more