Michael Royce

Marketers using Twitter for lead generation know the inherent challenge: while it can be easy to find prospects having the right conversations, leads can still be unknown and practically anonymous. As a primarily social site, Twitter users may not list their job titles or company in their bios. Their names are occasionally a username, rather … Read more

Human beings are messy—not physically messy (necessarily), but they leave behind a trail of messy data. We don’t navigate websites in a logical order; we type whatever we want into search engines, and use colloquial terms or inside jokes in our profiles. “Qualitative feedback” is every customer service representative’s worst nightmare. And those darn self-reported … Read more

Socedo is excited to be a silver sponsor of Social Tools Summit this year, but we’re even more excited about the rad new tools in the world of social media marketing. Some of the names from #SocialTools15 are familiar ones, including Oktopost, Simply Measured, and Traackr, but there are a few new hotshots you need … Read more

Just coming off of Interop, the amazing IT community conference and tradeshow, I got to thinking about the power of Socedo as it relates to the physical event space.  Events are made or broken by the quality of the people in attendance, speaking, sponsoring, and exhibiting and their propensity to connect, teach and learn, and … Read more

This post was originally published on the Hubspot Sales blog. #Instagood. #DebateNight. #tbt. #ICYMI, social media rules. With an increasing number of hashtags, trending topics, and shares, the social sea is flush with leads. But while all of that data can be incredibly useful, the crowded waters have made it difficult for business leaders to … Read more

Content marketing starts with understanding your audience and doing keyword research. If you want a refresher on these topics, check out part one of this series.  Now in part 2 of the series, let’s explore: How to use data and tools to identify the most important keywords you want to focus on How to brainstorm topics … Read more

As the predictive marketing and sales space heats up, more and more B2B marketers are asking this question: How do I identify prospects who are in-market but not on my website? Intent data is a new marketing method and category of software that seems to deliver the answer. There have been a lot of recent … Read more

We are starting off 2017 by giving you a more streamlined experience for setting up, managing and reporting on your Socedo campaigns. Starting sometime next week, you’ll see a new user interface when you sign into Socedo. Here’s a preview of what you can expect. 1. A new workflow for setting up a campaign We’ve … Read more

About five or six months ago, our company reached an inflection point in our journey and faced an interesting challenge: Marketing had started to pass to our sales team a lot more leads but our sales team (Account Executives) had a low close rate on these leads.   As we had previously blogged, we decided … Read more