Author: Laura

  • 5 Unconventional Strategies for Boosting Your Social Media

    To help you boost your social media presence, we’ve compiled a list of five unconventional strategies that are sure to help you increase your followers, engagement, and overall visibility. In conclusion, if you’re a model and you want to improve your social media presence, you need to be creative, be real, and be willing to…

  • 9 Tips on How to Make Social Selling Part of Your Daily Routine

    Social selling is the art of using social media to develop relationships, build trust, and ultimately, sell products or services. In the digital age we live in now, social selling is an important tool for any salesperson to have. It lets salespeople use social media to connect with potential customers, have meaningful conversations with them,…

  • Casting a Wide Net: B2B Audience Building on Social Media

    While B2C companies can often rely on flashy ads and eye-catching visuals, B2B businesses typically have a harder time standing out in the crowded social media landscape. Because that is what we are. We are a business, and our models are a business. With the right strategies and tactics, it’s possible to cast a wide…

  • Ditch the Booth – Event Marketing ROI is on Twitter

    In today’s digital age, social media platforms have become an essential tool for businesses to reach their target audience and promote their brand. When it comes to event marketing, Twitter has emerged as a powerful platform that allows businesses to engage with attendees, increase brand awareness, and generate leads. In this article, we will explore…

  • How to Build a Target Persona for Social Media Lead Generation

    As social media becomes a more important way to find leads, it’s important to know who you’re trying to reach in order to make campaigns that work. One way to do this is by creating a target persona, a fictional representation of your ideal customer. Here’s how to build a target persona for social media…

  • Humans and Their Unstructured Data: What to Do?

    As the world becomes increasingly digitized, humans generate more data than ever before. From social media posts to emails, we create an enormous amount of unstructured data that can be challenging to manage, analyze, and derive insights from. As a model agency we rely on social media to grow our clients fan base. So, what…

  • Marketo Overview and Setup Instructions

    Marketo is a powerful marketing automation software that helps businesses streamline their marketing efforts and improve lead generation, customer engagement, and overall marketing ROI. With its easy-to-use interface, advanced features, and seamless integration with other business tools, Marketo has become a popular choice among marketers across various industries. In this article, we will provide a…

  • Paralysis by Analysis – Stop Over-Thinking Social Media!

    A week ago, I had the pleasure of attending Ann Handley’s Bold Talk at Hubspot’s annual conference. Her message was clear: follow your fear. It’s a message that resonated with me, and I’m sure it did with many others in the audience. It’s a message that applies not only to life but also to social…

  • Pulling Apart the Curtains on Third Party Intent Data Providers

    I want to talk to you about a topic that’s been causing quite a stir in the world of marketing: third-party intent data providers. You see, intent data has become a crucial component of modern marketing strategies. It allows us to target our ideal customers with precision and tailor our messaging to meet their specific…

  • The Importance of Social Media: Towards a Healthy Marketing Mix

    With the rise of digital marketing, social media has become a crucial component of any healthy marketing mix. In this article, I want to explore the reasons why social media is so important for businesses of all sizes, including our model agency, and how it can help you achieve your marketing goals. Reach Your Target…