Lead Acceleration

Accelerate existing prospects through your funnel

Even if you already have all the right contacts and target accounts in your database, you still need contextual, behavioral data to figure out who are the best prospects to focus on right now, when to reach out to them and what to say.

Socedo can help you identify sales opportunities and re-connect with dormant leads based on leads’ recent actions on Twitter.

With Lead Acceleration, you can find those in your database who are just entering a buying cycle, based on their Twitter engagements with your brand, competitors, industry influencers, events and other topics of interest, all in real-time.

Get social media insights on your existing contacts and target accounts to:

  • Lead score social actions to pass more MQLs to your sales team 
  • Segment your email nurture tracks and ad campaigns based on social actions
  • Alert your sales team when leads take relevant social actions 
  • Inform your marketing and sales content 
  • Increase the ROI from your marketing automation platform 

 

Learn more about how to use social intent data in your marketing automation platform.

Request more information

phil_amato_2

-Phil Amato, Marketing Manager at Microsoft

“Socedo is helping us understand which of our existing leads are actively engaging, or have previously engaged with our Twitter handles and what they’re saying  The social data they provide on leads helps us identify warm leads in real-time so that the social media team can qualify leads directly on social, as well as lead score organic social engagements. We can now finally see the role that social plays in our prospects’ buying journey.”

“Socedo is helping us understand which of our existing leads are actively engaging, or have previously engaged with our Twitter handles and what they’re saying  The social data they provide on leads helps us identify warm leads in real-time so that the social media team can qualify leads directly on social, as well as lead score organic social engagements. We can now finally see the role that social plays in our prospects’ buying journey.”

phil_amato_2

-Phil Amato, Marketing Manager at Microsoft

How Lead Acceleration works

flow

1. Socedo gets access to your marketing automation system and looks through each lead to match the lead’s email address to their social media profile.

2. Once Socedo identifies a match, it updates any fields that are missing on the lead with her social media profile and demographic info.

3. Socedo collects real-time social media activities on your brands and topics, picking up buying signals and intent from warm leads in your database. This data is stored in each lead record’s Activity Log.

4. You can use this real-time social intent data to create better contentreal-time emails, score your leads and nurture leads on social to increase ROI from your marketing automation system.

Integration Partners

marketo
eloqua
salesforcePardot

Coming Soon

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